It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do.
When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured, it made us curious about how we were creating our own content. Were we dedicating enough resources to video content? Was our social media strategy as built out?